The EUDR aims for an ambitious goal: eliminating global deforestation by 2030 by banning seven key commodities—cattle, cocoa, coffee, palm oil, rubber, soy, and wood—from the EU market if linked to unsustainable practices. The regulation came into force in June 2023 but was immediately postponed by a year by the European Commission itself, recognizing the lack of clear guidelines for businesses and stakeholders.

The principle is sound, but without pragmatic implementation, it risks becoming a bureaucratic burden that weighs on European businesses and harms producer countries.

We have repeatedly highlighted the limits of a top-down, one-size-fits-all approach imposed on vastly different sectors without genuine consultation with those who produce these goods.

The issue is not just technical but also geopolitical: Europe cannot jeopardize vital trade relations that are crucial for food security and strategic autonomy.

For the EUDR to be truly effective, a gradual and balanced approach is needed—one that protects forests without sacrificing innovation and competitiveness.

WHY ACT NOW?

To protect and support our businesses, Italy must adopt the EUDR immediately, test its impact, and directly involve the sectors concerned.

The risk is real: delays in implementation are already penalizing Italian companies, while in other countries—such as the Netherlands—institutions and businesses have been collaborating for months to turn the regulation into an opportunity for innovation and growth. We cannot afford to fall behind.