The current implementation of regulations and laws prohibiting deforestation is now crucial. In fact, if no action is taken, there will be an increase in deforestation of 150,000 hectares per year. But there is more: consumers need to be made aware that sustainability is not just an environmental matter as sustainability can be applied to social and economic factors when producing a product. 85% of people associate sustainability only with environmental matters. When consumers see green claims on products at the supermarkets they are misled as to the extent of their sustainability. 53% of environmental claims are vague and misleading yet 40% of consumers are confident in the environmental self-claims of producers. Consumers get disoriented with the amount of misleading information regarding sustainability. This is what happened with palm oil as well, which has been boycotted for years, accused of causing harm to health and the environment. We must spread awareness and teach others that every product has its own story of, workers’ rights, economic, social, and environmental impacts that encompass what a truly sustainable product is. The same applies to palm oil, which over the years has proven to be a resilient and sustainable industry, dispelling all the misinformation that has been spread.